SOOBIPROD - Fashion Digital Marketing Expert

Meet Soobi

From textile to digital

More than just a passion for quality and beautiful stories, fashion and the clothing industry are part of my profesional experience.

As a fabric and supplies buyer and product manager for major houses such as Mugler and Givenchy, I have experienced fashion shows but also price negotiations, deadlines, the search for the perfect color and matching furnitures for 4 years.

Having transitioned to digital marketing and online sales for 7 years now, I have had the opportunity to work with some prestigious houses and to develop my skills in three key areas (Content/Advertising, Email, and E-commerce).

Choose a partner like you, one who shares and understands the challenges related to your industry, entrepreneurship, and digital.

Contact me

Some references

Flows, ads, newsletters, SEO …

What to prioritize in your digital strategy ?

We’re listening to you

You are creating your brand and struggling to know where to focus your efforts to establish a profitable online presence ? Flows, advertising, newsletters, SEO… you need to be everywhere.

You need expertise, experience, and perhaps an outside perspective to do things the right way.

Call on a consultant, independent like you, available and autonomous, an expert in digital as well as fashion.

Klaviyo Product Certification
Klaviyo Deliverability Certification

Awareness
SEO, SMA, SMO

Let’s identify and recruit your prospects, who are just one click away from your site.

Advertising (SMA/SEA) and optimization (SEO/SMO) along with organic content for a strong and coherent brand image.

How about an influencer strategy? A Pinterest moodboard?

Nurturing
Content, Emails

Arouse curiosity, create desire, and transform “cold” leads into “warm” prospects.

Let’s provide them with the content they expect to strengthen a personalized relationship with the prospect.

Guide them to the purchase decision (7 touchpoints required for a sale).

E-commerce
Sell canal

Having a smooth and efficient sales channel is essential to lead the visitor to purchase.

Product page creation, offer organization, optimization, data flows to your partners…

You need to think about both the human user and the bots that can boost traffic.

One single interlocutor for all your marketing

What’s your need ?

: Essential yet time-consuming, you can opt for a rational management of social networks. The service includes:

Monthly publication plan with 15 posts/month on IG/FB

Stylish copywriting as chic as your products (examples below)

State-of-the-art publication itself (timing, hashtags…)

Daily stories

Regular sponsored posts (according to your budget and objectives)

Traffic campaign to your website

& also possible: Pinterest, TikTok ads, re-targeting, influencer strategy, blog articles… just ask!
: Create and nurture a special relationship with your audience by combining newsletters and flows. The service includes:

Weekly newsletter

Implementation of a “magnet” pop-up

Setting up the 6 essential flows

Templates, design, and copywriting of emails

Audience segmentation

Recommended Klaviyo platform (Mailchimp, Brevo, or Omnisend possible)

& also possible: configuration and migration of your account, differentiated strategies by audience, additional flows, more newsletters… everything is possible!
: Make sure you have an efficient, optimized, and smooth sales channel to maximize the conversion chances of your prospect/visitor. The service includes:

Creation of new product listings and categories according to your release schedule

Optimization of existing products and categories

Copywriting of texts (SEO optimized)

Monthly commercial animation with creation of selections and homepage

SEO strategy with publication of one optimized article or page per month

Daily monitoring of website performance and strategic recommendations

Shopify, Prestashop, Woocommerce

& also possible: liaison with the logistics platform, with developers, choice and configuration of modules, customer service, shipping and pricing advice… just ask!

*All services include monthly reporting and strategic recommendations.
** Services are performed using your content (photos, videos…).

Combine services for a discounted rate
& deploy a consistent strategy
across all canals

You want to know more ?

some works

Use Cases

Boost eshop sales

The implementation of a comprehensive strategy (flows, advertising, streamlined social media) for a brand has doubled the average monthly revenue over 2 years of work

Setting up of a weekly newsletter

Setting up a weekly newsletter for a client generates a 49% open rate and 500+ clicks from qualified prospects to the website per month

Article Omega Ploprof

Writing about Captain Cousteau’s watch in the bible of Cool (Where is the Cool)

Pop-Up : “-10% off your first order”

Half of first time customers use this code now

Daily eshop management

Daily management of an online store generating 5500 annual sales, pages creation, commercial animation and definition of shipping strategy, management of relationships with logistics and IT providers

New Balance Article

Writing about New Balance culture in the bible of Cool (Where is the Cool)

Setting up flows

6 flows now make up to 45% of the revenue

See all

Testimonials

What do the clients say?

Thomas has proven to be a real asset for our digital strategy. The implementation of traffic and re-targeting ad campaigns resulted in an increase in the website’s revenue. Finally, setting up flows on Klaviyo allowed us to double our online results in two years.

Marcello – EN CEO of an accessory brand

Regularly delegating tasks for our fashion clients to Thomas, we are always satisfied with the quality of the results and the timelines. SMA and Klaviyo are two sought-after areas of expertise that this provider masters. I highly recommend him.

Carole – EN Project Manger – Web agency

Your MTM marketing strategy

Let’s evolve together

Let’s talk

Your next customer is one click away